As the NBA season nears its' end, most NBA teams are scrambling to put themselves in good position for the playoffs; however, the Chicago Bulls are nearly locked into the 3rd seed with only 4 games remaining. This week, feedback and analysis on Twitter has been primarily focused on the postseason and our three social media campaigns found themselves talking about several matters of the court.
Let's begin with @Bulls_Jay,
As baseball season got underway this week, sports fans in Chicago showed excitement for the hometown Cubs. This excitement quickly dwindled once Cubs fans including Jason Patt realized that they are rooting for the...well, Cubs.
The Cubs are just sad. Wow.
Although Jason Patt is mainly a Bulls fan, as his Twitter account mainly emphasizes on Bulls related matters, that doesn't mean he is unaware about other Chicago sports teams.
As with most Bulls fans, Jason Patt also wants the Cubs to do well this season; surley, there are individuals who only care about the Chicago Bulls, but these folks are the minority. Chicago is a sports town, where all its' teams have a considerable fan base. If anything, Jason Patt's Cubs-related tweets only boost his reputation as a knowledgeable Chicago sports fan rather than just a Bulls fan. Jason knows that he has a lot of followers who are crazy about the Bulls, but he also knows that many of them are like him and love the Cubs as well. With a Twitter handle of @Bulls_Jay, one would expect a focus on the Bulls, but this doesn't restrict Jason to only cover the team. In fact, I would encourage him to continue to expand his focal point when appropriate; it is beneficial towards his brand.
Even @NickFriedell had a lot to say about the Chicago Cubs this week; however, there was one particular tweet from Friedell that I especially appreciated and it is something I have noticed to become a pattern.
Yet another delay at the airport -- if you've got a question send it this way ...
Friedell, who is always on the fly keeping up with the Bulls has made it a tradition to answer questions from his followers whenever he is delayed at the airport. Although most of these questions tend to be about the Bulls, many pertain to other Chicago sports matters and some are even about Friedell's personal life, from which he has shared several stories on Twitter. As an official beat-writer for the Chicago Bulls, this is what Friedell needs to be doing. Fans know that Friedell has an inside-look on the team's activities and as a result, he receives a lot of questions from his curious followers. This type of interaction with his followers is healthy for his reputation and is also just cool to read. There is no denying that Friedell is a very knowledgeable person, and he wouldn't ask his followers for questions if he knew that he wasn't, just as his followers wouldn't ask him if they didn't think he had the answers. I definitely appreciate Friedell's Q/A sessions and I encourage him to keep up his effective use of social media.
Lastly, I noticed a tweet from the @ChicagoBulls, which I thought was interesting, but could have been conveyed better. This tweet from the organization was not related to basketball, but it is surrounding an important issue that all Chicagoans are concerned about nonetheless.
Special thanks to @YG_Chicago’s B.A.M. (Becoming a Man) program for being part of our 1st Violence Prevention Night: http://bit.ly/1litrrd
As some of you may know, there is a crime and gang problem within the city. Although most of the violence tends to happen in one general area of the city, it does affect the entire city as a whole and many prominent Chicago organizations like the Bulls are attempting to take action. The fact that the Bulls are taking strides in helping the city's at-risk youth is admirable, but it is also something that they should let there fans know. One short tweet among there plethora of bland Bulls tweets will not be easily discovered or distinguish. If the Bulls were to upload a photo or even a video of one of these sessions and comment on the mission, it would not only appeal to pathos, it would also appeal to ethos, and bolster the team's worthiness as an organization that truly cares about its' city's people. The NBA as league lets its' fans know that they are working with the community through its' NBA Cares campaign and it would be smart for the Bulls to do the same. At the end of the day, basketball really does come second and for the Chicago Bulls to have a role in changing an child's life for the better is truly remarkable and something that could greatly supplement their image.
That's all I have for you guys today, peep the blog next week for some more intriguing feedback.
Matt
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