This week, our three Bulls-related campaigns were pretty consistent with their social media use. Each of the three campaigns tweeted the kind of material that has branded themselves as who they are on social media. Let's begin with @Bulls_Jay.
I chose a typical tweet from @Bulls_Jay that I felt was very suitable for his account as opposed to others.
- My God, the Kirk/DJ pairing has a net rating of 12.0. The Kirk/Rose one from early in the year was -20.2. LOL
@Bulls_Jay To be fair, Noah now and struggling Noah then are almost different players@TrentonJocz Rose also being terrible didn't help.@Bulls_Jay I have heard knowledgeable basketball ppl whisper if DJ is a better PG than Rose. I think those ppl aren't that knowledgeable now@eddie8374 DJ probably would be a better PG RIGHT NOW if Rose were to come back and play. But healthy D-Rose? Come on, man.@Bulls_Jay I know... I don't get Chicago sports fans some times.From first glance you probably have no clue what to make of these numbers, but as you scroll down, you will notice that Jason Patt does indeed have followers that are intrigued by such a statistic. This is really what @Bulls_Jay's account is all about and he sticks to it. Through his tweets, we've learned that Jason is extremely knowledgeable regarding the game of basketball and we've also witnessed how his followers share the same passion. Although @Bulls_Jay's account is still relatively unknown on a larger scale, I can't deny that it hasn't been effective all year. Every day, Jason tweets about some sports related topic and he almost always has followers tweet him back providing their own opinion. Whether he is appealing to logos, pathos or ethos, Jason has proved that whatever he has to say is engaging and I amend him for that. Thus far, he stands in the right place and I would only encourage him to keep up the good social media work.@Bulls_Jay isn't the only one who continued his success on social media this week, as ESPN's @NickFriedell also thrived with his Twitter use. When selecting a tweet to elaborate on for this week's reaction, all I had to do was click on Nick's page and I immediately saw a very appropriate one to use:Once again, Bulls bring back guys who know Thibs' system and will work hard despite the fact neither will play important minutes.The Bulls signed two players this week, both of whom have been on the team before, and while many individuals including Jason Patt were puzzled by the motives of the moves, Nick Friedell automatically knew the reason why both players found themselves back in Chicago. See, it is important to know that Nick Friedell is always around the team. Not only does he travel with them on the road, but he often talks to the players at practice or in the locker room and he is very familiar with head coach, Tom Thibodeau. Therefore, it was a no brainer to Friedell on why Chicago ended up going with the two new signees and it was something that only he, among a few others could quickly discern. You now can see how Friedell demonstrates his reputation and worthiness and I believe it to be the reason his followers follow and respect him. He has continued to keep up with this "brand"- one of the major reasons why he has been successful on social media.Finally for this week, we have a tweet from the @ChicagoBulls which accurately captures why the organization have been inefficient on social media to date. The following tweet comes from their Monday night game against Milwaukee:Tony Snell!
If you weren't watching the game you would have no idea what to make of it and even if you were, you still might have been confused. Basically the person who tweets for the Bulls was exited by an average dunk by Bulls rookie, Tony Snell so he thought he would tweet his name in excitement. Tweets such as the one above are just too common of the @ChicagoBulls and it is really something that they need to improve on. It really is a big issue because it shows that they still don't know who their target audience should be, as they still think everyone is watching every game- something we know is not true. I understand people watch sports for exiting plays and the @ChicagoBulls do make sure to let us see such plays when they happen, but there are only so many slam-dunks and game-winning buzzer beaters to go around, so the @chicagobulls need to be more creative in order to draw and keep their fans attention. As I have said many times already, the Bulls goal should be to further expand their fan base, however they aren't taking the necessary steps to do so on social media. At the end of the day, people will still cheer for the Bulls; however, soon other teams pass them up and that is something no NBA team likes to see happen.That's it for this week, I look forward to everyone checking out the blog next Friday!Matt
Trenton Jocz 
Jason Patt 
Eddie 
Chicago Bulls 
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