Final Reflection

Hey everyone,

Today's post concludes the series of social media roundups that we've been submitting on a weekly basis to keep you all updated on how the Chicago Bulls and two individuals who cover them have taken to Twitter to talk basketball, and embellish their own brands. In order to promote this blog, I myself have taken advantage of Twitter and Facebook in extended this blog for others to see. Although it's very quick, and simple to create a Facebook or Twitter account, maintain a successful brand and reputation can be a difficult process when not employing the appropriate techniques.

In social media, I believe that it is quality over quantity. Of course, you need to tweet in order for people to appreciate your tweets, however it's much easier to lose the interest of your followers than to build it up. One thing I've tried to stay away from on both my blog and my personal Twitter accounts is l.o.s. tweeting. L.o.s stands for "lack of substance' and it's the one thing you really don't want on social media. Essentially, Twitter, Instagram and Facebook are simply all platforms where its' users all compete in appealing to each other. Posts that are captivating, whether that be emotionally or comically are the ones that get more likes, retweets and favorites, and those that get more of those are the ones that get seen more often. Ultimately, if you have nothing to say you shouldn't not say anything at all, but you definitely should work on improving the content of your social media use. One thing I may have struggled with this year was taking the time to plan out effective tweets and posts beforehand; it can be a long process, but it is crucial to an individual's effectiveness.

At the end of the day social media is just another form of marketing and achieving success in this industry requires having a firm strategy and approach. The people that we see having success in this industry have likely spent years building up their reputations outside of social media. Regardless of if the ultimate goal is fame, economic gain or any other prize, the current social media environment is a mine that is continuously being dug out for like, favorites and the opportunity to prove who you are.