Friday, March 28, 2014

Weekly Roundup (3/28)

Hello again,

This week, all three of my chose social media campaigns were very effective with their Twitter use, including the @ChicagoBulls. Let's start with them.

This week the @ChicagoBulls employed a successful method of fan interaction shown below.

  1.  5h
    2nd winner found! Moving on to our next location. Stay tuned…
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  2.  5h
    We’re at location two. Find us here if you’re wearing Bulls gear and win a pair of Playoffs tix.
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  3.  5h
    Winner found ()! Moving on to our next location. Stay tuned…
     Expand
  4.  5h
    Wearing Bulls gear? Find us here to win Playoffs tix!
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  5.  6h
    Playoffs tix scavenger hunt this morning. Watch our Tweets for location clues. Must wear Bulls gear to win.


    As you can see, the Chicago Bulls took to Twitter for a playoff ticket scavenger hunt. Fans from Chicago,who happened to be in the areas shown above were lucky enough to win themselves a pair of prized Bulls playoff tickets. Rather than simply selecting a random Twitter follower, or radio caller, the Bulls' decided to directly interact with the people of Chicago and they used Twitter to let people know. As I've mentioned in previous posts, the Bulls should be targeting casual Chicago sports fans and there really is no better way to come across one by just walking on a street in the city. It is important for an professional sports organization to not only interact with their fans, but to get the fans to interact with them as well. The series of tweets shown above accomplish just that and are the kind that the @ChicagoBulls should look back to in the future, as an effective means of appealing to their supporters.

    Next, we turn to ESPN's @NickFriedel, who has continued his stellar use of social media by providing objective analysis and commentary of the team's activities. Below is a classic @NickFriedell tweet that shows he's been doing his job correctly. 

     Mar 21
    Very poor effort from the Bulls tonight. They'll still probably win -- but they've played badly.

    Friedell's tweet comes from a game agains the Philadelphia 76ers, who have now tied a league record with 26 straight losses. The Bulls did end up winning the match, but it didn't come in the most aesthetic fashion. Throughout the game, Friedell was hammering the Bulls for their abysmal play and rightfully so. At the end of the day, Friedell was hired to critique the team and only praise them when it is deserved. The fact that Friedell tells it how it is, when it happens, only strengthens his reputation as a sports' journalist. After all, he's working in a field where your reputation is what gets you hired and fired and by checking his Twitter, you will see that Friedell is aware of that.  

    Lastly, I just want to show you what distinguishes Jason Patt (@Bulls_Jay) from @NickFriedell. The tweet below comes from a game against the league leading Indiana Pacers.

     Mar 24
    Evan Turner is horrendous


    It is a pretty basic tweet which shows Jason Patt's opinion on an opposing player; however, it is something that is expected from @Bulls_Jay and not @NickFriedell. See, Jason Patt is biased to the point where sometimes he makes false statements concerning his own beliefs. Sure, Evan Turner is no superstar in this league, but to say that he is horrendous is truly and overstatement. This Bulls ended up winning that game and Evan Turner didn't play well, but a true sports reporter wouldn't make such a generalization that a true Bulls' fan might. Although Jason Patt does have his fair share of game reactions and sports pieces, ultimately, he is a fan first and only an aspiring journalist. Like I mentioned earlier, an individual's reputation is crucial in the sports journalism field, and for Jason Patt to bolster his chances, he needs to shy away from such one-sided, opinionated tweets.

    That's all I have you guys this week, check the blog out next Friday for some more interesting social media analysis!

    Matt

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