Hey Guys!
The red-hot Chicago Bulls continued their tremendous play
with big wins versus New York and Detroit. As expected, these great wins have
brought good vibes to the entire Bulls community, from the fans to the front
office and our three individual social media campaigns took to Twitter to let
us know.
with big wins versus New York and Detroit. As expected, these great wins have
brought good vibes to the entire Bulls community, from the fans to the front
office and our three individual social media campaigns took to Twitter to let
us know.
In the past few posts, I commented on how I felt that the
@ChicagoBulls were the least effective organization thus far. Although this
week they were a little bit better in their approach, I want to show everyone a
classic example on what the @ChicagoBulls do right and wrong. Here are a series
of tweets from earlier today:
@ChicagoBulls were the least effective organization thus far. Although this
week they were a little bit better in their approach, I want to show everyone a
classic example on what the @ChicagoBulls do right and wrong. Here are a series
of tweets from earlier today:
Chicago Bulls @chicagobulls 45m
#BullsTV previews tonight's matchup vs. @memgrizz
(http://bit.ly/1k0A68w
#MEMvsCHI View summary)
(http://bit.ly/1k0A68w
#MEMvsCHI View summary)
Chicago Bulls @chicagobulls 1h
http://Blogs.Bulls.com :
Noah, #Bulls ready for their six-game homestand that
starts tonight at 6 p.m. CT http://bit.ly/1nojYiJ #MEMvsCHI View summary
Noah, #Bulls ready for their six-game homestand that
starts tonight at 6 p.m. CT http://bit.ly/1nojYiJ #MEMvsCHI View summary
Chicago Bulls @chicagobulls 3h
Per Tom Thibodeau, Joakim
Noah has a thumb sprain but is good to go for tonight.
Noah has a thumb sprain but is good to go for tonight.
As you can see, these were consecutive tweets that appeared on
the organizations Twitter feed. The first tweet (bottom) is very effective
because it broke the news that the team’s star, Joakim Noah, who was
questionable with a thumb injury, will indeed suit up and play in tonight’s
game against Memphis. There was much speculation regarding Joakim’s status for
tonight’s game, but the @ChicagoBulls’s Twitter account- the most credible when
it comes down to reporting player injures- confirmed his active status.
Following the team’s tweet, other news outlets such as our own Nick Friedell
and Jason Patt, relayed the information that the team sent out.
the organizations Twitter feed. The first tweet (bottom) is very effective
because it broke the news that the team’s star, Joakim Noah, who was
questionable with a thumb injury, will indeed suit up and play in tonight’s
game against Memphis. There was much speculation regarding Joakim’s status for
tonight’s game, but the @ChicagoBulls’s Twitter account- the most credible when
it comes down to reporting player injures- confirmed his active status.
Following the team’s tweet, other news outlets such as our own Nick Friedell
and Jason Patt, relayed the information that the team sent out.
The bottom tweet is an example of good social media use from the
Bulls; however, the top two tweets show exactly what the @ChicagoBulls have
been doing wrong. I understand that the Bulls want their fans to read the game
previews on their own website, but two back-to-back tweets coming within 15
minutes of each other is not the correct way to attract fans. Personally, I
would just skip over these two tweets, but for the sake of this task, I
analyzed both and concluded that they basically say the same things as each
other. The casual Bulls fan does not want to see tweets popping in and out of
their timeline from the Bulls reminding them that there is a game, and to check
out the preview on their website. Chances are, the average Bulls fan is already
aware of the game and has no interest in reading up on in beforehand. Of
course, there are exceptions, but the Bulls’ must approach their Twitter usage
by adhering to the common fan, rather than the diehard. These two tweets, which
include the very same link, are likely to be ignored. Perhaps, a captivating
image or a “did you know?” type of fact regarding the Bulls and Memphis would
have been more fitting, but all the Bulls tell us with their tweet is “there is
a game vs. Memphis, but read our preview first,” and they do that twice. The
Bulls need to be better than that, if they want to improve their reputation on
social media.
Bulls; however, the top two tweets show exactly what the @ChicagoBulls have
been doing wrong. I understand that the Bulls want their fans to read the game
previews on their own website, but two back-to-back tweets coming within 15
minutes of each other is not the correct way to attract fans. Personally, I
would just skip over these two tweets, but for the sake of this task, I
analyzed both and concluded that they basically say the same things as each
other. The casual Bulls fan does not want to see tweets popping in and out of
their timeline from the Bulls reminding them that there is a game, and to check
out the preview on their website. Chances are, the average Bulls fan is already
aware of the game and has no interest in reading up on in beforehand. Of
course, there are exceptions, but the Bulls’ must approach their Twitter usage
by adhering to the common fan, rather than the diehard. These two tweets, which
include the very same link, are likely to be ignored. Perhaps, a captivating
image or a “did you know?” type of fact regarding the Bulls and Memphis would
have been more fitting, but all the Bulls tell us with their tweet is “there is
a game vs. Memphis, but read our preview first,” and they do that twice. The
Bulls need to be better than that, if they want to improve their reputation on
social media.
Aside from the
@ChicagoBulls, our other two social media campaigns did a nice job overall this
week. Let’s start with @NickFriedell. In addition two Nick’s weekly analysis
and feedback, he retweeted a video from BullsTV, the official camera crew of
the team, that shows a behind the scenes look at Bulls’ star Joakim Noah,
during his time in New Orleans for the All-Star Game. Here is the clip below:
@ChicagoBulls, our other two social media campaigns did a nice job overall this
week. Let’s start with @NickFriedell. In addition two Nick’s weekly analysis
and feedback, he retweeted a video from BullsTV, the official camera crew of
the team, that shows a behind the scenes look at Bulls’ star Joakim Noah,
during his time in New Orleans for the All-Star Game. Here is the clip below:
Nick Friedell
Good stuff as usual from @Josh_Kahn @cramirez906 and the Bulls TV crew on Joakim Noah.
This is the kind of video
that fans want to see. The clip exposes Noah as a down to earth individual,
something that fans love. The only rhetorical appeal present in Friedell’s
tweet is pathos, but it is important to note that this tweet won’t have any
implications towards Nick. Friedell shared the video with us simply because he
enjoyed it too; after all, most of his commentary is meant to be critical
towards the team. Being that this clip was developed essentially by the Chicago
Bulls, it was a bit of a shame that the team’s official Twitter account chose
not to post it themselves. One of the team’s goals should be promoting their
players as likeable individuals and this video does a great job of that. Rather
than getting fans to go to their website to read a game preview, why not
attract them with a cool video? It is simple mistakes like this that hinder the
team’s credibility.
that fans want to see. The clip exposes Noah as a down to earth individual,
something that fans love. The only rhetorical appeal present in Friedell’s
tweet is pathos, but it is important to note that this tweet won’t have any
implications towards Nick. Friedell shared the video with us simply because he
enjoyed it too; after all, most of his commentary is meant to be critical
towards the team. Being that this clip was developed essentially by the Chicago
Bulls, it was a bit of a shame that the team’s official Twitter account chose
not to post it themselves. One of the team’s goals should be promoting their
players as likeable individuals and this video does a great job of that. Rather
than getting fans to go to their website to read a game preview, why not
attract them with a cool video? It is simple mistakes like this that hinder the
team’s credibility.
Finally, I would just like
to comment on a tweet form Bulls blogger Jason Patt. Earlier this week, as the
team rode on its’ recent success, Jason Patt tweeted this, with a link to an
article he wrote for SB Nation:
to comment on a tweet form Bulls blogger Jason Patt. Earlier this week, as the
team rode on its’ recent success, Jason Patt tweeted this, with a link to an
article he wrote for SB Nation:
The Chicago Bulls are fun again http://sbn.to/MEqJzf
As soon as I saw this tweet from @Bulls_Jay, I immediately
clicked on the link and not because of this project, but because the caption
had me genuinely interested. It might be hard to see it as an outsider, but
Jason Patt’s tweet had an excellent use of pathos. “The Chicago Bulls are fun
again,” I’ll admit, it had me reminiscing on the old days. See, it is important
to know that for the last two years, the Bulls were not supposed to be good.
With our star player Derrick Rose being injured, no one expected us to have the
success that we had with him in the lineup, and truthfully we didn’t. However,
the resilience this team shows to continue to fight without its leader is
remarkable. Instead of leaving Chicago with a lousy basketball team, this group
has battled so hard to the point that it has made themselves “fun again.” Fans
know that this years’ Bulls team will most likely not win the championship, but
they’ll make the playoffs. They’ll continue to battle and battle amidst of the
adversity that they’re facing and this is what’s made them exciting. Although
the Michael Jordan era of the 90s is now a thing of the past, fans are eager to
return to the good old days three to four years ago. Thus far, this team is
doing it’s job to get us back.
clicked on the link and not because of this project, but because the caption
had me genuinely interested. It might be hard to see it as an outsider, but
Jason Patt’s tweet had an excellent use of pathos. “The Chicago Bulls are fun
again,” I’ll admit, it had me reminiscing on the old days. See, it is important
to know that for the last two years, the Bulls were not supposed to be good.
With our star player Derrick Rose being injured, no one expected us to have the
success that we had with him in the lineup, and truthfully we didn’t. However,
the resilience this team shows to continue to fight without its leader is
remarkable. Instead of leaving Chicago with a lousy basketball team, this group
has battled so hard to the point that it has made themselves “fun again.” Fans
know that this years’ Bulls team will most likely not win the championship, but
they’ll make the playoffs. They’ll continue to battle and battle amidst of the
adversity that they’re facing and this is what’s made them exciting. Although
the Michael Jordan era of the 90s is now a thing of the past, fans are eager to
return to the good old days three to four years ago. Thus far, this team is
doing it’s job to get us back.
Ok nice job. I really liked the use of the video and your comments on it were nice, but try to go deeper and look at the implications and structure of the video as well. Also, your formatting was kinda off.
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